2008's most sold ; BT culled India's top-selling business books of 2008 from the country's leading publishers. The result was an eclectic mix that ranged from management tips dispensed by global gurus to studies on consumer behaviour.

BT culled India's top-selling business books of 2008 from thecountry's leading publishers. The result was an eclectic mix thatranged from management tips dispensed by global gurus to studies onconsumer behaviour.

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We Are Like That Only Rama Bijapurkar Price: Rs 304 Pages: 490

Why has Coke or Pepsi not yet made a profit in India after 15 orso years? Why is Kellogg's cereal still not popular? The authorshows that most MNCs think that what works in Europe and the US willalso work here. But it doesn't. Taking cues from economics,demography, history, culture, philosophy and just plain commonsense, Rama Bijapurkar deciphers the complex animal that is …