OnWheelsInc.com Unveils New Web Design.

Complete Online Shopping Service for Multicultural Consumers

DETROIT, Nov. 6 /PRNewswire/ -- OnWheelsInc.com, an automotive site for minority car buyers, enthusiasts and general web surfers alike, has relaunched with an eye-catching, user-friendly design to drive more users and create better-informed consumers. The site offers more culturally relevant automotive news and new car, hybrids and fuel-efficient vehicle reviews for African Americans, Asians and Latinos. With daily and weekly updates, it serves the comprehensive information needs of minority consumers.

"New vehicle sales by minority consumers' account for almost one-quarter of all new car sales, which amounts to nearly $100 billion of the $400 billion in revenue to the auto industry," said Randi Payton, President of On Wheels, Inc. "This is the first web site that enables minorities to stay informed and on the cutting edge to make the best decisions."

First launched in 1995, http://www.onwheelsinc.com/ was the first automotive print publication to go online. After 14 years of covering the automotive industry, OnWheelsInc.com contains a carload of award-winning experts on new and used vehicles and the car culture of various consumers. That, plus the website's multicultural content on the industry in general, sets it apart from all other auto sites.

The site includes a mini site for all of On Wheels' properties, including African Americans On Wheels, Asians On Wheels and Latinos On Wheels with its own dedicated editors to keep the content specific and authentic. OnWheels was also one of the first multicultural publishers to produce digital editions of its magazines, which are available free to consumers on the web site.

OnWheelsInc.com has partnered with several ethnic and general market web sites to provide content and drive traffic back to http://www.onwheelsinc.com/. A few partners include InMarketAuto, a dealer and consumer buying service launched in the U.S. and Canada; Quepasa.com , with 1.5 million members; and Tom Joyner's BlackAmericaWeb.com , with 500,000 unique visitors a month. OnWheelsInc.com will provide original content to infuse these online communities with automotive news.

Some of the new highlights at OnWheelsInc.com:

-- Find Reviews Fast -- Auto reviews are now searchable by year, type and/or manufacturer.

-- Road Blog -- The beta version of our editor and contributor forum that gives unabashed commentary on all things automotive like Obama ads in car video games.

-- Find a Minority Dealer -- On Wheels provides users the unique ability to search for minority dealers in their area on each page.

-- iPhone Ready - Design fits perfectly in handheld Internet devices.

-- Get Free Digital Issues -- Users can access current and past issues digitally allowing them to take notes, bookmark, and email articles to friends. Links in ads and articles enable in-depth research.

-- See New Cars First -- Get details about new vehicles like the 2009 Rolls Royce Phantom Coupe and the all new Dodge Challenger before they hit dealerships.

-- Buy or Sell a Car -- Through partnership with FSBOcarsales.com, an advanced auto classifieds site that allows easy searching and posting of vehicles at a competitive rate.

-- Can't Miss Features -- 2009 Motorcycle Guide, New Car Guide and the Hybrid and Diesel Round up

-- Notable Sections -- Fuel Efficiency, Recreational Vehicles, Celebrity Whips, Accessories and podcasts of the On Wheels with Warren Brown radio show.

-- Link to Urban Wheel Awards -- The new OnWheelsInc.com also leads directly to http://www.urbanwheelawards.com/ , which spotlights the 13th Annual Urban Wheel Awards, dubbed the "Academy Awards of the Auto Industry" and hosted by major celebrities.

For more information on OnWheelsInc.com or to utilize our experts for quotes and information on the auto industry, contact Shandrial Hudson at (301) 390-1823 or shudson@onwheelsinc.com .

On Wheels, Inc. is an automotive multi-media communications company that produces print, digital, radio and events. Publications include African- Americans On Wheels, Latinos On Wheels, and Asians On Wheels magazines, which are distributed in over 100 newspapers throughout the United States and have a combined readership of 8 million. It established the Edward Davis Education Foundation, a non-profit organization to provide scholarships, internships and mentoring to students pursuing careers in the automotive industry and communications.

CONTACT: Shandrial Hudson, Public Relations Manager of OnWheelsInc.com, +1-301-390-1823, shudson@onwheelsinc.com

Web site: http://www.onwheelsinc.com/