Volkswagen's branding plan takes shape.

The reorganization of Volkswagen group is taking shape following the supervisory board's November 23 approval of the new structure.

Major changes won't be fully implemented until a series of personnel moves takes place in early March. But the vision of future Chairman Bernd Pischetsrieder is already apparent.

Pischetsrieder will have more duties than current Chairman Ferdinand Piech, for one. And in addition to the expected changes at the top level of management, VW has created a special position for Audi CEO Franz-Josef Paefgen.

Paefgen was originally expected to leave under VW's reorganization. Instead, he will become head of Bentley and Rolls-Royce.

VW will turn its attention this week to a broad series of reassignments for …